Your Business Needs a Strong Social Media Presence
Today, it’s absolutely essential for your business to have a social media presence. A website with relevant content and engaging social media is key to branding your business in the light you want it to be. It also reaches out to potential customers; you reaching them and them being able to find you.
About 93% of people looking for goods and services, something to do, or somewhere to go are looking online first. And, if they don’t see you there, you could be losing out on the opportunity to increase your customer base and get the word out about your business. It all works together. Your social media postings are geared toward your target audience. The posts are fun and engaging and prompt people to interact with you. The mission is to get people to engage and take action- to like and share with their friends, clicking through to your website, enticing people to not only like and follow you, but share your message and take action.
Get Potential Customers Come to You-
If someone wants more information about a business, they’re most likely to do their research online. Whether they’re specifically looking for a certain place, or they just want to find any business that offers what they’re looking for, having an online presence will give you a competitive edge.
Potential customers will generally not put a lot of effort into finding you, and they shouldn’t have to. A simple Google search should provide them with all the information they’re looking for. Having a keyword rich landing page and social media from multiple channels will help tremendously with this. Eventually, your website and all your social media channels will appear in search results. The more “real estate” you can take up on a Google search, the less room there is for your competitors.
Showcase Your Products and Services-
Being online gives businesses a never ending platform for showcasing what they have to offer through photos and short videos, interesting content, and/or reviews from patrons. With a few simple clicks, your customers can see what you’re all about. It has never been easier to reach lots of people all at once. Now you just must find the time it takes to do so or hire someone that can do it for you effectively. Your online presence is an extension of your brand that never sleeps!
Building Relationships-
Social media is all about building relationships. It gives your brand a voice. It makes your business more reachable, more credible and more relevant. Regular customers and potential customers can interact with your brand on a more personal level. It also gives you the opportunity to truly get to know who your customers are (and by that I mean your target audience).
If everyone is on social media except you, you’re missing out on an invaluable opportunity to connect and communicate with your audience. Social media is one of the most effective ways to get people interested in your business and make them take action. It’s also a great way to forge relationships.
Market Your Brand-
Websites and social media platforms are excellent marketing tools. They’re also some of the most effective methods of getting information to thousands, even millions of people. Online marketing is extremely important for all businesses. It has a huge influence on the way consumers make purchasing decisions. Today’s consumers indicate that they look at companies in a negative light if they cannot find them online. Both locals and people that are thousands of miles away can learn all about your business online.
So, whether they are moving to the area, visiting the area or live in this area already they will find you. And, the ability to share and engage on social media allows your customers to easily spread the word about your business to all their friends. Ultimately, online marketing gives you the opportunity to market your brand in creative and fun ways, while driving people to your website. THis will make them take action! They’ll call you, ask for directions or show up at your location because you have what they want!
It’s a tedious job, but one that is worth it! Social media is 24/7. It should be one of the most important facets of your branding, reaching out to and connecting with people. Need help sorting it all out? We can help! Give S2R Studios a call today.