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Social Media Platforms with Game Changing Stats: FACEBOOK

The numbers don’t lie! Social media has changed the way businesses do business! If you’re not yet using social media as part of your strategy to engage with your customers and grow your brand, here’s some staggering info that should make you thing again.

Facebook:

Worldwide there are over 2 billion monthly active users and 1.32 billion log in to Facebook daily – an 18% increase year over year.

Mobile active users on Facebook near 1.74 billion – a 21% increase year over year.

This shows the significant growth in mobile users not only on Facebook but across all social platforms.

(Source: Facebook May, 2017)

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The U.S. currently accounts for the largest number of Facebook users, followed by India and Brazil. Facebook also has a strong mobile presence in local markets, ranking first with Facebook and 2nd with Facebook Messenger among the most popular mobile apps in the U.S. as of December 2016. (Source Statista 2017)

Fun (Yet Important) Facts About Facebook:

  • 5 new profiles are created every second
  • Highest traffic is mid-week between 1-3pm
  • Thursday and Friday engagement averages 18% higher then any other time of the week
  • 4.75 million pieces of content are shared daily
  • 50 million businesses have a Facebook page
  • 43% of business owners say that Facebook is important to their business

And, Every Minute-

  • 510,000 comments are posted
  • 293,000 statuses are updated
  • 136,000 photos are uploaded

DID YOU KNOW:

Like and Share Buttons are viewed on almost 10 million websites every day! About 5 billion pieces of content is shared daily! Whoa!

300 million photo uploads per day.

Facebook users are 76% female and 66% male. Since this is very close statistically, you can effectively reach both genders on Facebook.

Highest traffic occurs weekdays between 1 and 3pm.

Engagement is highest at around 7pm on Thursday and Friday

65 million business pages had been created as of the beginning of 2017

On the average, people spend 25 minutes per day on Facebook.

Facebook marketing has transformed how people do business and engage with potential customers, especially on a local level. It’s a booming marketplace! One that businesses can’t afford to miss out on! Your competition is there as well as your current and potential customers. It’s a great platform to interact those who will at some point need or want what you have to offer. And, if you use Facebook marketing effectively, you will grow your brand and stand out from the crowd!

What Does All This Mean For You?

The huge and growing Facebook audience is active and consistent on daily basis, which makes all users promising, potential customers. Even if you doubt the importance of Facebook, these numbers are too big to ignore.

We know what you’re thinking…I don’t need to reach ALL these people.
This may be true, but Facebook gives you all the tools you need to narrow your audience to your liking and needs.
Still in all, the potential is endless!