Buried within all social media chatter are nuggets of valuable data: comments, opinions and reviews of businesses and their products and services, news, information and market trends. Customers and prospective customers offer feedback and engage in social conversations about businesses on sites like Facebook and Twitter. Businesses looking for a competitive edge should use social media monitoring and analytics tools to find and analyze data. Social media analytics offers businesses the ability to identify patterns in customer engagement and gauge their marketing effectiveness. While companies can use the software to collect customer data, they aren’t always sure what to do with the information once they have it. And just implementing social media analytics isn’t enough; at some point in the process, you must get involved in the analysis and the interpretation of collected data.

It’s a long, time consuming process. One a business owner may not have the time or knowledge for. We can help implement your analytics and monitor it for you.